About Jade's Innovations:

​​​Jennifer and Todd started Jade's Innovations because they wanted to make something unique that you could not buy in the store. Jennifer is a Certified Veterinary Technician and Todd is a Firefighter. Being a Firefighter, Todd has worked with paracord often in the field.  With how durable paracord is, he got the idea to make their dog, Jade, a collar.  They absolutely loved the way it turned out, and had never seen anything like it before, which is what sparked the idea to make them for other people's pets.  Being avid outdoorsmen they wanted a product that would stand up to the elements.  They started Jade's Collars in 2010 but it has grown to be much more, leading them to create Jade's Innovations. They now have a wide variety of custom products offered including a new equine line and home decor! They are constantly working on new ideas and love to see other people enjoy their products as much as they do!  

Our Inspiration:

Jade is a 11 year old female lab mix. We adopted her from Rocky Mountain Lab Rescue in Denver, CO when she was about 6 months old. She has been a wonderful addition to our family and we feel so blessed to have found her. She keeps us very active, hiking, swimming, snowshoeing and fetch being her favorite activities. Because of her active lifestyle, we wanted to make accessories to match. We found that she was going through collars quickly and they faded fast due to all her swimming/outdoor activities. She continues to drive our inspiration forward to improve existing products and create new ones.